Culture and creative industries

Media- audiovisual, music, games.

When it comes to the music market, young creators are more inclined to experiment. Producer Vecera has created an album of experimental electronics called StandArt and released it on the OpenSea platform, where it can be purchased with cryptocurrency as NFT.

Super how? is a private blockchain technology research and product development company, one of whose projects is SuperHow.art. During his time, the painting “Head with legs” by the Russian painter Oleg Tselkov was sold as an NFT. Most commonly, digital or digitized artworks are sold as NFTs. During this auction, the original painting was for sale, i.e. in physical format. The project is ongoing and an artwork platform is currently being created, where it will be possible to invest in artworks, the possibilities of fractional ownership and other features of NFT are also being explored.

Media: audiovisual – music

In Lithuanian Music and Theatre Academy since 2010 The Music Innovation Study Center operates, where innovations and synergies of digital music technologies are gathered for the development of national and international art, science and study programs.

Sound artist Aiste Noreikaite as early as 2015 presented her own “Experience Helmet”, which allows you to hear the sounds made by your brain. This is how music is created using brain waves, which also has a therapeutic effect.

Media: The new media – games.

As the success story of the gaming industry or activities closely related to it can be distinguished as Nordcurrent. It is the oldest game development studio operating in Lithuania, established in 2002. Over the years of its existence, it has created 50 games for various platforms.

The biggest hit is the game “Cooking Fever”. This is a game where players can cook food from all over the world. The game has nearly 400 million downloads and 15 million monthly active users. Other recent games from Nordcurrent include the multiplayer mobile shooter Sniper Arena and the interactive crime novels Murder in the Alps and Murder by Choice, Airplane Chefs, and the fashion trendsetter Pocket Styler. And the latest hit, where health is wealth – Happy Clinic game.

Other game development companies include GameInsight, it  is  2009  game company established in Moscow, which moved its main office to Lithuania in 2014, and in 2022 in the third quarter it was the highest salary paying startup in Lithuania.

Other industries include Wargaming – in 2021 Belarusian game development company that emigrated to Lithuania, where it currently employs over 600 employees. Unity – the world’s most popular 3D, AR, VR content creation platform, which came to Lithuania in 2009.

The creators of mobile and educational games for children in Kaunas are working successfully, this is Tutotoons whose profit in 2021 grew 15 times. TutoClub is a hub of creativity, fun and entertainment for kids and parents online. The creative team strives to bring joy and entertainment to the lives of all children by nurturing their creativity, encouraging caring for others and developing mindfulness, social and valuable cognitive skills from an early age. The developers strongly believe that children learn best through play, so they aim to combine education and entertainment and teach children to care for others and spread kindness both online and in the real world.

Although screenwriters, video and animation graphics, and designers work in the game industry and music creators, a variety of IT is especially necessary for the realization of creative ideas specialists. Products are replicated and can generate significant income for many years after product spin-off, target audiences from the start are international and global, and applied operating principles (AGILE, SCRUM, etc.) are specific to the IT sector.

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